The importance of social media monitoring

At JamiQ, we believe that everyone deserves to know what is being said about them online. It is no secret that individuals and corporations alike “Google themselves” from time to time reading with great interest their latest online discoveries.

Social media monitoring stems from the realization that individuals all over the world are having conversations about your brands, products, services and even other people online. This is especially important today and will only increase in importance as more of the world gets online. Fueling this demand is also the vast amount of social media platforms being used everyday.

Chances are, people are talking about your brands, products, services, and even yourself online. They could be reviewing your products on a blog, mentioning it to a friend over Twitter, discussing it on a community forum, or even leaving a simple comment on your product listing on Amazon.

These opinions shared by millions all over the world are shaping the way the public perceives your brands, products, services, and you. Individuals and businesses alike are at the mercy of what's being said online. Listening to what's being said on the social media can be the difference between a successful reputation and a crisis.

Social media monitoring provides you with critical insights that you need for:

• Strategic decision making
• Customer relations & feedback
• Marketing campaign tracking
• Public relations ROI
• Market perception trending
• Issues management
• Messaging and positioning

JamiQ makes it easy to monitor the social media in any language and in any market.

To get started using JamiQ, check out the JamiQ Quick Start Guide.